Lifestyle, Personality / May 4th, 2014

How Luxury Fits Into Your Personal Style


The word alone brings forth many thoughts and introduces distant fantasies of nice cars, clothes and anything else of the highest quality.

When luxury first pops into my head, I think of what is relevant to me based on my passions and what garners excitement.

I have a love for cars, clothes and vacation spots, which leads to thoughts of driving a Ferrari, wearing Ermengildo Zegna and lounging in Tahiti.

What is Luxury?

But what exactly is luxury? Most people believe luxury equals the most expensive things in a given category and so did I for a while.

I thought it made sense.

Spend a bunch of money on a brand new car while staying at a 5-Star hotel in an exotic location felt like I was living a luxurious lifestyle.

However, was I really? It definitely does sound luxurious, doesn’t it?

The answer to that is yes, that can be defined as luxury but it is by no means the only way that luxury can be defined. After thinking about luxury as a topic for a while, I came to the realization that there is a more appropriate meaning then just high cost.

Luxury defines an item, place or experience that is highly relevant to the recipient and rare in nature.

Think about it. I can purchase the nicest suit known to man and that would be luxury to me. However, I could also experience luxury by finding a suit that fits me perfectly in a thrift shop. Something such as that would be extremely rare. Especially if there is no tailoring involved but that it my opinion, is what would make it luxurious.

As I run my own image consulting company, I get asked by men all the time if high priced designer items are worth purchasing over other, less expensive things.

This is definitely not the case.

What men looking to improve their style should focus on instead is first, to identify if it makes sense for them and their lifestyle. If this is without a question a yes, you can begin to look at other criteria such as fit, color selection and price. If all the criteria as a whole meets your expectations than the purchase should be a no brainer for you.

So while thinking of luxury as a something that you are extremely passionate about, and is a rare occurrence, you can begin to appreciate items and things in life without the high cost.

I personally love high quality items and I think more men should buy quality over quantity. By following this approach, you will have more durable clothing, feel better with what you are wearing and you definitely will look better. However, you do not have to take out a mortgage to achieve perfect style. It just has to be something that makes sense to you. Finding out what looks best on you and identifying your personal style is huge and a form of luxury on its own.

Once you have your personal style nailed down. It becomes much easier to make purchasing decisions. Guys are also creatures of habit so it’s great to be able to purchase something without too much thought. Which is why fit is the second most important criteria to consider. If there is a particular brand that fits you well, you can most likely get away with making purchases without trying them on. This is especially true if it’s something like a dress shirt that has multiple measurements listed.

Long story short, what I want you to get from this post is that luxury should not be fully defined by price, as there is so much more that goes into it.  Buying only with price in mind may not be the best approach to take, especially when the item has been built for the masses.  While spending on quality is definitely something to consider, having something more unique, pleasurable and aligned with who you are, is a much more luxurious experience. If that something is rare, than you truly have a gem in your hands.

What do you guys think? How would you define luxury? Would it be the traditional definition or something else?